The town of Comanche hopes to soon be sporting a billboard at each of the four main entrances to the town that was once the jumping off place into the vast Texas frontier. Because state law for billboards changed once again in 2012, there are several hoops (besides $$$) to jump through before those billboards become a reality.
The first new law is that a billboard has be placed no more than 800 feet from two adjacent businesses. In other words, there must be two businesses on the same side of the road, and the billboard cannot be over 800 feet from either. As you can imagine, this is beyond tough in the wide open spaces of Texas.
Once the site for the billboard is found, it is time to apply for a license for the billboard. When the license is approved, something similar to a vehicle license plate is issued and must be posted on the sign. Of course, there is a license fee and then a yearly renewal fee to keep that license.
Once the license is issued, there must be a permit applied for and granted. This, of course, requires more money, a first-year fee and a then a yearly renewal fee. Once the permit is granted, more than likely, someone from the state will come out to be sure that all rules have been followed.
At this point, we will be free to purchase the actual sign that will go on the billboard. So where are we in this process now?
We have paid our license fee and sent in our application for our first billboard. This billboard will tout the fact that Comanche is home to the oldest standing log courthouse in Texas. It is a fact that people in Comanche take for granted; however, for the rest of the state, Old Cora is a pretty big deal, and we want to use her to interest others.
We are also working on something that will make a visitor’s visit to Cora even more interesting, while hopefully helping local business as well, but that is a story for another day!
One last thing that you need to be aware of is the fact that billboards are terribly expensive. In Dublin, it is the EDC who foots the bill for the sign that tells you not to bypass Dublin. Because the Comanche EDC’s status is different than that of Dublin, we do not have the luxury of having that money to use so it will take us longer to make these signs become a reality (because we are paying out of our personal pockets, but get them we will!