Ever wonder what in the world it was that kept us coming back to Mayberry every week? I’ve wondered about it many, many times before I found my answer hidden right inside the show itself. The title of the episode was “Man In A Hurry” and it first aired in January of 1963.
What I learned from that episode was that even as far back as ’63, people were looking for Mayberry, that place they dream of finding where (if only for a few hours) they can take a break from their busy lives, draw a easy breath, stroll around slowly, and recharge their batteries, so to speak.
And being the believer in marketing strategies as I am, I say, “So let’s give it to them!”
Small-town Texas is completely filled with EXACTLY what people from the city (with money in their pockets, I might add) are searching for, and so often the people who take leadership roles in these small places don’t understand that very simple fact.
My suggestion would be for each small town to take the blinders off and decide exactly what its niche is, what it has to offer, and then…market exactly that. I think you will be surprised at just what might happen!