• Breast Cancer Awareness Marketing Pink To Football Players


    By now, if you do not know that it is breast cancer awareness month, you have to be living on another planet because the pink is everywhere, and I do mean everywhere! Of course, there are certain places and organizations that lend themselves to the pink, but when the color finds its way onto the gridiron, it definitely gets my attention!

    For the third year in a row, the Indianapolis Colts have turned their downtown canal pink in honor of National Breast Cancer Awareness Month.* This past Friday the public was invited to attend what the Colts refer to as the “pinking” of the canal.


    And in case you’re thinking that it is only the Colts going pink, take a look at at any NFL game this month and you will find players sporting pink gloves, pink shoes, pink armbands, and just plain old pink arms. Not to be excluded, the coaches often sport pink caps and yes, I’ve even seen a few pink whistles blown by the striped shirts while standing in front of a pink goal post pad!

    Closer to home, I’ve noticed quite a bit of pink at Texas high school football games this month as well. When burly high school boys willingly put on the “girl color,” we know that someones marketing campaign has been a tremendous success,  don’t we? And, of course, that is exactly what we are looking at when we see that sea of pink that seems to cover the country every October…marketing…and someone has done an outstanding job of it, no doubt about it.

    Notice the pink on both players and the ref.

     I have no idea who the brains behind the pink belong to, but my hat is certainly off to the person or persons who can take credit for the genius of the idea. It is completely amazing to me that one form of cancer could gain this much publicity for raising research dollars.

    Comanche High School Varsity Cheerleaders

     Of course, if I looked as gorgeous in pink as these girls do, I’d wear it every single day anyway, no matter what the calendar said!

    *And if you think that Americans are the only ones going pink…think again. This month both the Tower of London and Buckingham Palace have their lights on and yep, they shine very, very pink!

    About Fredda Jones

    Fredda Davis Jones was raised “in the country” in Comanche County and learned very early that creativity and innovation are traits that can flourish even in small-town Texas and that with enough effort, indeed nothing is impossible, including being married to the same man for over 40 years! Rickey and Fredda have 2 children, 5 grandchildren, and a crazy life that includes sitting in the bleachers several times a week. The rest of her time is spent creating great content for texansunited.com and marketing small-town Texas.
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