The Texas Forts Trail 2012 Annual Tourism & Preservation Round-Up was held in the fabulous new Convention Center in Cisco, Texas last week, and the Comanche Chamber of Commerce and the Dublin EDC were both well represented. Comanche’s Christine Perkins is the president of the organization, and she introduced a full day of discussing just what it is that tourism means to our area. I think you will be amazed by the following figures presented by Nanci Liles, Director of the Abilene Convention and Visitors Bureau.
The easiest way for me to explain tourism dollars is to tell you that if Sid Miller is your state representative, these figures apply to you:
In our district, tourism computes into 119.9 million dollars each year.
It accounts for 1311 jobs, and 1.8 million in local revenue.
Tourism is also directly responsible for 7.2 million dollars in state tax.
Do not confuse these figures with state figures; we are only talking about Sid Miller’s district.
“Tourism is one of the most valuable industries in the state of Texas, providing tax dollars for our cities and jobs for our residents. Any way that we can learn more about promoting tourism in our individual counties and regionally through the Texas Forts Trail is an investment in our communities,” stated Christine Perkins.
Of special interest to me was the time spent on social media and how important it is in promoting anything. Of course, here at Texans United we realize that, which is why we take the time to post to Facebook, Twitter, etc.
All in all, it was a great day of meeting new people and hearing new ideas to promote our Texas towns and the businesses found there. Both Christine Perkins and Karen Wright (executive director of the Dublin EDC) spend untold hours on discovering ways to bring people into our area to help support our towns and our businesses.