As we move into the Easter season, I think it is normal to find our minds turning toward the spiritual, and today when I saw the ratings for the History Channel’s The Bible I decided to bring them to you.
Don’t get me wrong. I’m not at all surprised by the success of the series. Even my grandchildren called to remind me not to forget to record it, and this past Sunday they couldn’t wait for us to return home to watch part 2. That in itself was an indication that the series was going to be big, with the only shock to me being that the industry simply never “gets it” as to the heart and soul (no pun intended) of its viewers.
Anyway, according to Mike Huckabee, the first show brought in a whopping 14.2 million viewers, more than number one ranked American Idol. As the show continued to run throughout the week, the number continued to soar to over 28 million viewers.
“Naturally, the TV industry is stunned. They had no idea that there was such a huge audience hungry for faith-based entertainment, even though the movie The Passion of Christ has earned over $612 million worldwide, so that might have given them a clue. The experts were also shocked by the huge ratings for The Bible among the coveted young viewer demographic.” -Huckabee, newsletter