Using Aunt Bea To Market Your Small Town?

AUNT BEAWe love small Texas towns and we see many of them struggling in today’s economy. The question is what can these often quaint and quite beautiful little towns do about the problem?

It’s really quite simple (on paper anyway).

Small towns need to be who they are, but they also must be the best possible at who they are, and then promote the heck out of themselves.

It sounds simple, right? In reality, it’s anything but; however, it can certainly be done and if you look around for those towns that have been successful, you can see several common denominators, but today I’m only going to look at one…the most simple one of all, and the one that has to come first…clean, clean, clean!

In today’s fast-paced life, it is becoming more and more the norm for people to seek small, out of the way places where the world whirls a little slower, a little calmer. It is in these places that many want to dine, shop, and even spend a day or two.

I am also convinced that whether they know it or not, most of these people are looking for Mayberry, where Aunt Bee is still taking a pie from the oven while Andy sits on the front and strums his guitar, accompanied by the soothing sounds of evening coming down.

Believe it or not, there are many small Texas towns where Mayberry still lives, where life is still fairly simple and where “city folks” would love to drop their dollars. However, these same little towns (while moaning their economy) are doing nothing to help themselves, including the most basic thing of all…cleaning the town.

It is a given that people are not going to want to spend time in a dirty, trashy-looking small town. Why would they? The dirt totally kills the mood they are seeking. After all, can you visualize Aunt Bee in the middle of filth? The picture just won’t come, will it?

So, why is it so difficult for towns that desperately need to grow their economy to decide to get it in gear and do the one thing that costs the least and is the most important to their success?

It’s hard, plain and simple. It is very hard when you get right down to it. Citizens don’t like to be told what to do. Businesses don’t like to be told what to do. City officials don’t like to be the bad guys, and the list goes on and on…

I suppose the bottom line is simply that small towns have to make a choice and then live with it. Do they truly want to grow their economy by attracting visitors to their towns, or are they happy with the status quo? I think there are many who simply give lip service to wanting to better their towns, when in actuality they really just want to be left alone to continue on with a struggling, dirty little town.

BUT, for those small towns who are fighting the status quo, who are determined to be the best they can be, who understand that Aunt Bee and Andy can bring big bucks into their little villages, we here at salute you!

Go get ‘em and good luck!!

Photo from google images
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About Fredda Jones

Fredda Davis Jones was raised “in the country” in Comanche County and learned very early that creativity and innovation are traits that can flourish even in small-town Texas and that with enough effort, indeed nothing is impossible, including being married to the same man for over 40 years! Rickey and Fredda have 2 children, 5 grandchildren, and a crazy life that includes sitting in the bleachers several times a week. The rest of her time is spent creating great content for and marketing small-town Texas.
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