Long gone are the days where you can reach customers through “traditional” marketing techniques like direct mail and commercials. With the increase of e-mail, fewer people are checking their mailboxes, and most ads end up in the trash. With so many ways to access information, all methods of traditional advertising suffer!
It’s no longer about who has the most money! Instead, it’s who has the time and know how! Who is willing to put in the time and stay consistent? Have you heard it’s the latest buzz word… content marketing.
What is Content Marketing?
According to the Content Marketing Institute, content marketing is the practice of creating and distributing content that is both relevant and valuable to your target audience, with the intent to drive profits. For best use, it needs to be an ongoing effort, tied into all your other marketing efforts.
Content marketing won’t work unless you’re delivering quality. In fact, content is key to any marketing strategy, be it social media, search engine optimization, public relations, pay-per-click (PPC) or inbound marketing.
How Content Marketing Helps with SEO
Content has long been king as far as the search engines are concerned. The most recent search engine algorithm changes rewarded sites full of quality content, and zapped content mills providing nothing more than words on the screen. Content marketing helps SEO in a number of ways:
- More content means more for the search engines to crawl and rank. More to crawl and rank means your customers have a better chance of finding you from search engine results pages.
- More content means your website stays fresh. Search engines love websites that stay up-to-date and are adding new content.
- Quality content gets shared and linked too, naturally. Those shares increase your exposure and potential for traffic, and those links help boost your rankings naturally. Search engines see links as “votes” for your website. The more “votes” you have, the better you are—but they must be genuine. In other words, get quality links. Content marketing helps that occur naturally.
Content Marketing and Your Customers
With content marketing, you’re not selling or pitching your customers. You’re providing information to make them more intelligent. The idea is that by consistently providing something customers find valuable, they will reward you with their business, and will remain loyal.
When you use content marketing effectively and efficiently, you’ll not only get new leads, you’ll get higher quality leads more likely to convert. This isn’t a passing trend—it is the new marketing approach. It’s already changed the face of how marketing works. If you want to see your business succeed, use it!