Marketing your small business is a very dynamic process. Not only should owners pay attention to online trends and marketing schemes, but they should also be maintaining their one-on-one sales skills. Why? Despite the fact that we work in the digital age, face-to-face marketing is still just as important as social media marketing. Professional sales people are still a huge resource for small business owners.
For any entrepreneur, trust is a key element in a business deal. Without trust in your colleagues, your couriers and your providers, you simply cannot function as a successful business owner. Marketing your small business with online platforms is invaluable to the modern businessperson, however without personal sales skills one can only go so far. This is particularly true of the small business owner who is operating in a small, local market.
If your customers are part of the same community as you are, face-to-face marketing skills will be one of the most important tools that you possess. Forget email and Skype; your neighbors want to get to know you before they give you their money. When you take the time to attend industry conventions, to visit your customers personally or to arrange local events, you are giving prospective clients and partners a face to put on your product. If they like you, they will want to try what you are selling.
A smile, a handshake and a personal account of the product is the best way to earn your customer’s trust.